Target Market

• She is eager to learn how to be the best parent she can be for her kids. She wants nothing but the best products and services to help her raise smart and loving children.
• She is hungry for expert advice: from choosing the right diapers, milk, and infant care products, to choosing the best educational insurance and preschools for her toddlers.
• She is very hands-on and keen to fi nd sound information about products and services and will not simply grab any product from the supermarket or drugstore. This is why, aside from her OB-gynecologist, pediatrician, and parents, she relies on Smart Parenting for information relating to pregnancy, raising kids, and parenting.
• She makes the shopping decisions in her household and is at a stage in her life where she is developing brand loyalties to products that she uses for her baby. Capture this important market at the time when her brand preferences are being formed!

86% agree that Smart Parenting is the parenting authority
71% enjoy and use the samples that come with the magazine
71% feel that the magazine is good value for money
94% feel that Smart Parenting is a valuable source of information regarding the health and nutrition of her child
93% say that Smart Parenting is a valuable source of information regarding child development, values formation and education

Source: Smart Parenting Readers’ Survey 2009

Editorial Mission

RAISING KIDS AGES 0-6 YEARS OLD
Smart Parenting is the parenting authority for Filipino parents of kids 0 to 6 years old. The 0 to 6 bracket are the formative years of a child. Parents of children at this stage are unsure of their parenting skills and are hungry for the kind of information that Smart Parenting offers. Smart Parenting aims to help Filipino moms and dads to be the best parents they can be and help them raise smart and loving children. Smart Parenting provides them with a comprehensive yet easy-to-read source on the major aspects of raising a child: health, nutrition, child development, values formation, and education.

According to the Synovate Media Atlas Survey (wave 2 2008- 2009), Smart Parenting is the most read parenting magazine in the Philippines with 124,285 readers.

What's Inside Smart Parenting

CHILD CARE AND DEVELOPMENT

• CHILD DEVELOPMENT An age-by-age section that monitors the growth and development of children, giving in-depth data for
  the three stages of early childhood—infancy, toddler stage and preschool years—through well-researched articles backed by
  child development specialists.
• SMART FEATURE An in-depth study on current parenting concerns. Smart Feature gives advice and suggestions, encourages and piques parents’ interests.
• PREGGY 101 Every expectant mom's go-to pages for articles on pregnancy—from her first ultrasound to prenatal care to delivery.
• CHILD BEHAVIOR Easy-to-read articles that contain pertinent info on dealing with how children relate and interact with others. Features discipline and behavior articles.
• CHILD SAFETY Parent’s guide to keeping their child safe in various environments and situations at home, in school, and at play.
• NANNY MATTERS Tips and advice on how to find, train and keep the perfect yaya for their children.
• SMART PICKS Product-centered pages to boost baby's development.
• BONDING TIME Crafts, DIY ideas and other fun activities to strengthen the reader’s relationship with her child.
  

HEALTH
Articles that feature kids' health concerns—from simple cuts and wounds to serious health issues that need specific treatments.

FOOD AND NUTRITION
Addresses smart parents' concerns on nutritious food for their children.

FAMILY

• HOME BASE Tackles home-management issues and concerns—from home organization to decor.

LIFESTYLE

• MONEY WISE Articles that deal with family and personal money issues, particularly saving, budgeting, investing, and making the most out of that hard-earned peso.
• YOUR CORNERShowcases the latest fashion, beauty, health, fitness, and personal care products for moms and dads. Also highlights places, activities, events, restaurants, gadgets, and more.

Stand Alone Issues

THE SMART PARENTING PREGNANCY SPECIAL ISSUE (February 2010)
Expecting a child for the first time is a strange feeling. It can be exciting, joyful, and nerve-racking all at the same time. Smart Parenting Pregnancy Special makes sure she is calm and ready during this precious time of her life. This is one guide every expectant/first-time mom shouldn’t be without. Take part in her journey towards motherhood and the first year with her newborn in this valuable special from Smart Parenting.

Circulation: 20,000
Cover Price P150

VALUE-ADDED SERVICES

SMART PARENTING HOSPITAL SAMPLING
Expecting moms and new moms are in for a treat this year! Smart Parenting will be giving away hundreds of free magazines through the clinics of trusted OB Gynecologists and pediatricians. Bundle up your products or supplements with a copy of Smart Parenting which will surely fall into the hands of mom’s most trusted doctor!

PARENT'S PLACE
Regarded by its readers as the Parenting Authority, Smart Parenting recommends only the best products to its readers. Your product can be featured in Parent’s Place.

THE SMART PARENTING READER'S SURVEY
Smart Parenting makes sure it hits all the right buttons when it comes to its readers. This is why getting information from them regularly is vital. You can sample your products to the first 200 respondents of the survey.

Value-added services are available for 3x advertisers.