Target Market: Young and educated homeowners who want beautiful, efficient and well-planned living spaces
Circulation: 20,000-25,000
Pass-on Readership: 5
Total Monthly Readership: 120,000-150,000
Cover Price: P140
Frequency: 11x a year
Distribution: Home depots, home stores, department stores, newsstands, supermarkets
Size: 9 x 11.25 inches
>> REAL LIVING AT A GLANCE

Target Market

Real Living's target markets are composed of In-dwellers and neo-nesters.

IN-DWELLERS
Female, 30-45 years old, belongs to the ab income segment. Every two years, she renovates her home and uses a professional interior decorator. once in a while, she looks for mini home projects that she can do to update the look of her home. She loves to shop. She knows what she wants and works hard to achieve this.

"I would like to express my heartfelt thanks for creating such a great magazine! Real Living has inspired me to renovate my house from time to time. the Real makeover section is always the one I read first. I was also able to fi nish my bathroom project with the help of your may 2007 issue, and even made sure that we followed the bright green color of the magazine cover for this. I was amazed with the result, that guests liked how I've done it. now I'm renovating my living room, tv room, and my sons' bedrooms. your magazine fuels my imagination."

- Mica Buyser, Cebu City

Why Real Living values In-Dwellers
An In-dweller enjoys entertaining at home and showing off her home improvements to guests. She spends to upgrade her home and is highly influenced by the designs and products featured in the magazine. She continuously renovates as her tastes change through time.

THE NEO-NESTERS
Female, 23-35 years old. She is starting a new phase of her life—that of a young newlywed. She is hungry for practical home styling advice. She regularly reads Real Living for organizing tips, home decorating solutions and for additional knowledge on products and services available in the market. She wants value for her money yet aspires to have a beautiful home, despite her budget.

"I used to be an avid reader of fashion magazines until I got married and encountered a lot of decorating dilemmas along the way. that is until I picked Real Living off the stands, and now I'm addicted to every issue. I guess my interest in fashion has shifted to interior decorating."

- Katherine Salanga-Vidrine, Makati City

Why Real Living values Neo-Nesters
Neo-nesters are first-time homeowners and are very meticulous about all the details of their new home—from financing to decorating to organizing. They have a lot of questions and turn to Real Living to be their guide. They trust Real Living's advice in providing solutions and product or service recommendations.

61% are interested in fixing their entire house
71% take action on advertising by reading the details of an ad, visiting the website or buying the product
60% have tried the samples inserted in the magazine

Source: Real Living Readers’ Survey 2009

Editorial Mission

THE PHILIPPINES' BESTSELLING HOME MAGAZINE
Real Living is the country's bestselling home magazine. It aims to inspire current and would-be homeowners to have beautiful and efficient living spaces that match their personalities. Every issue features amazing and can-do home designs, practical tips and advice, the latest design and decorating trends. For the last seven years, Real Living has helped real people transform their dream homes into reality through its makeovers and easyto-do tips by its renowned pool of designers.

Real Living stands out compared to its competitors because of the following:

• It targets real homeowners who are the end users of your products and brands.
• Its useful tips and advice fire its readers’ can-do spirit and moves them to action.
• It features monthly makeovers that serve as inspiration for readers to update their homes.
• It puts a premium on beautiful photographs and layouts that help readers envision their dream homes.

What's Inside Real Living

• NEW SECTION! REAL LIVING WORKBOOK A monthly calendar filled with mini home projects. With the workbook, readers will also be encouraged to create their own inspiration boards and to jot down their home décor ideas as they go through the entire issue.
• GET INSPIRED This section lists decorating applications, new home products, recommended books, stores and profiles of
  design icons.
• KITCHEN NEWS/ ENTERTAINING Real Living is not just limited to home design; it also gives ideas on how to entertain at home
  (with recipes and monthly party themes). Kitchen News features the latest kitchen appliances and tools.
• ONLY FROM REAL LIVING! REAL ESTATE STREET SMARTS From the floor area to sumptuous photos of model units, the featured condo unit or home is the star in these pages
• ONLY IN REAL LIVING! RENOVATOR'S DIARY This chronicles a common home design or structure problem and its corresponding solution by presenting various tips coupled with products and tools that can solve a home design challenge.
• ONLY ON REAL LIVING! REAL MAKEOVER One of the most popular sections in the magazine! Every month, a guest designer gives a new look to a reader’s room to match his/her lifestyle.
• REAL HOMES The heart of the magazine, the Real Homes section features homes to inspire readers. It also includes a Get the Look section that features readily-available products to achieve the look of the featured homes.
  

STAND-ALONE ISSUE

REAL HOME IDEAS 5: SMALL SPACE IDEAS (JUNE2010)
Real Living will show readers how to maximize a limited space without sacrificing their style and their home’s efficiency. Homes featured range from studio units to townhouses to single detached homes. Floor plans and comprehensive Get the Look sections will also be included.

Circulation: 20,000
Cover Price: P195

Value-Added Services

BEST HOME STORES
Now on its fifth year, Real Living continues to recognize the country’s best home stores. Winning stores will receive a certificate and a standee that can be displayed at their store's counter. They will also be included in Real Living's Best Home Stores list, which will come out in the October issue.

REAL LIVING DESIGN AWARDS
For the third consecutive year, Real Living will once again award outstanding product designs in different categories ranging from appliances to building materials to furniture to household items. Winners will be provided with trade materials and a certificate that they can display in their outlets to boost their brand image. The RL Design Awards feature will be included in the November issue.

OPEN HOUSE SAMPLING
This project is targeted to advertisers in the real estate category. Copies of Real Living may be provided and given out during open houses and launches to interested buyers and new home owners.

FINISHING TOUCHES
Your brand may be featured in this special section where we will highlight exciting promos and new products every month