Target Market

• YOUNG FASHIONISTA She loves fashion. she understands the importance of investment products, but also loves the pleasure of unearthing good finds in out-of-way stores. she considers style as a form of self-expression and an outlet for her creativity/individuality. Her sense of style is part of her identity.
• MOVER AND SHAKER She’s smart. she leads a successful career. she loves shopping, traveling, dining, arts and culture.

PREVIEW’S MARKET IS SEGMENTED INTO TWO: THE TRENDSETTERS AND TREND ADOPTERS.

• TRENDSETTERS They are the innovators and early adopters in the market. they are adventurous with fashion, live and breathe fashion on a daily basis, consider fashion and beauty as a means of self-expression and central to their personality and their being.
• TREND ADOPTERS These are the early majority adopters and late majority adopters. While the trendsetters are the hard-core fashionistas, the trend adopters make up the bigger chunk of the market. they are the adopters who convert trends into big hits. they are bound by other priorities such as time, budget, effort, but they definitely want to look good at all times.

Editorial Mission

THE STYLE BIBLE
Preview is the Philippines' fashion authority and the country's best-selling fashion magazine.* its irreverent, eclectic mix of high and low helps the filipina hone her own personal style. as the purveyor of the latest trends, Preview has become the source of the most up-to-date passions of the different style tribes in terms of fashion, beauty, lifestyle and society.

Preview is an incubator of ideas. it is the young scene's creative agenda. in its pursuit of pushing young filipino talent, Preview has changed the face of local fashion magazines—bringing in breakthrough fashion, beauty and lifestyle features and editorials.

Personified, Preview is the archetypal "It girl" who knows all the coolest people, hangs out in the most happening places and wears the best clothes and makeup. She’s friends with everyone and everyone likes her—everyone wants to be like her.

*Based on the TNS-Trends Newsstand Survey

What's Inside Preview

• FASHION Preview’s coverage, analysis and interpretations of trends are always about what’s happening in the local and international scene. It doesn’t just report the trends; it also shows how the Pinay can translate the trends into her own style.
• BEAUTY Preview’s beauty pages cover everything from fantasy to reality. There are pages that showcase the more fashionable and trendy side of makeup, while there are also features that give a practical approach towards beauty. Preview beauty coverage is comprehensive—it teaches, shares, showcases, and helps the readers develop their own look.
• LIFESTYLE Preview also features other things fashionistas rave about—dining, travel, art, books, music, gadgets, health and design.
• YOUNG SOCIETY A chronicle of the most sought-after parties in town.

VALUE-ADDED SERVICES

LETTER OF THE MONTH PRIZE Preview chooses the letter that has captured its editors' hearts.This reader then wins a prize from one of Preview's advertisers.

ON THE SHELF FEATURE This section is dedicated to featuring products and services of Preview's loyal advertisers.

*Available for 3x advertisers.

SUPPLEMENTS

PREVIEW TREND REPORT (JANUARY/SEPTEMBER) This supplement highlights all the best and relevant trends from the runways of New York, Milan and Paris. In these reports, sponsors are given the opportunity to showcase their brands’ newest collections as well.

PREVIEW BRIDE (JUNE) This supplement boasts of well-crafted gowns, shoes and accessories styled by Preview editors to inspire fashion-forward brides-to-be. Sponsors' products and services may be creatively highlighted in this supplement.

PREVIEW GIFT GUIDE (NOVEMBER) This supplement is a well of Christmas gift ideas chosen by Preview editors. Sponsors' products will definitely be included in this stylish shopping list.