Target Market

The OK! reader is the personification of the term "Hollywood Fan-shionista"!
• She lives in Manila but her heart is in Hollywood.
• She considers her favorite foreign celebrities as style and beauty icons and finds ways to emulate them.
Expect her to sport the hairstyle she saw in our Celebs Caught section or buy a hot bag in our Inside the Wardrobe page.
• Hollywood Fan-shionistas consider themselves more upscale because of their preference for all things foreign. They are brand-conscious and can afford to buy expensive brands.

• 30% are supervisors/middle managers
• 13% are entrepreneurs
• 15% have a monthly personal income of more than P100,000
• 60% own a credit card
• 55% have been reading OK! for more than two years

Source: OK! Readers’ Survey 2009

Editorial Mission

Inside the Celebrity World
OK! is first and foremost an insider’s guide to what’s happening in Hollywood. If a famous star has given birth, expect to see her baby in the pages of OK! If a rumored fling has been reported, look forward to seeing the couple’s pictures in the magazine. No milestone or scoop is missed when it comes to your favorite foreign celebrities. OK! is your only local source into the glitzy life in Tinseltown.

What’s Hollywood without stylish clothes and beautiful people? OK! is also a fashion and beauty guide where readers can learn about the latest trends. Local alternatives are always sourced so that everyone can live the glamorous life. In fact, OK! has more fashion and beauty pages compared to most local fashion magazines in the market today (46% of its total pages).

There is no denying the impact that celebrities have on the way we live. OK! magazine is especially beneficial to brands with celebrity endorsers. As a brand that has harnessed the power of celebrity, there is no better medium than OK! to reach your target market. What’s more, the editorial pages of OK! were clearly designed to support your brands. For brands without celebrity endorsers, simply being associated with a magazine that features foreign celebrities can provide a premium image that can translate to greater sales.

No wonder OK! is the biggest selling celebrity magazine in the world with foreign editions in the USA, UK, China and more.

What's Inside OK!

• CELEBRITY FEATURES From exclusive interviews, hot scoops, intimate wedding photos to cute baby pictures, OK! brings readers inside the intriguing world of their favorite foreign celebrities.
• CELEBRITY FASHION & BEAUTY Hollywood stars are fashion and beauty icons. OK! reveals their beauty secrets, unique style
  and latest red carpet looks.
• CELEBS CAUGHT Photos of the stars in their most unguarded moments.
• ENTERTAINMENT A comprehensive and dependable resource on what-to-watch, what-tolisten- to and what-to-read.
• HOLLYWOOD HYPE OK! reports on the latest products being
  used by celebrities. Get to see behind-the-scene pictures of exclusive ad campaign shoots and glitzy launch events. For brands with foreign celebrity endorsers, this is additional mileage for you.

Value-Added Services

OK! Picks
A monthly section in OK! where advertisers can feature their latest product releases or promotions.