Target Market

upwardly mobile 25-45 year-old men who are passionate about improving the physical, mental, and emotional aspects of their lives.

• Being the modern alpha male, the Men's Health Man influences his peers on issues regarding health, fitness, sports and style. He is successful in his chosen field—whether in the board room or at the track.
• He is a corporate/business leader, a voice to be reckoned with and a loving partner—all rolled into one.
• He admires women who are feminine but at the same time intelligent and independent.

79% say that magazines are their primary source of health and wellness information
Influencers: 81% say their friends often ask them for advice on health and nutritional issues
72% bought branded apparel and personal care products in past 6 months
96% say that ads in MH provide useful information
96% trust the ads that appear in MH
92% actually use the products/samples inserted in the magazine
89% say that ads don't get the way of their enjoyment of the magazine (they are not intrusive)

HIS STATEMENTS
91% say that being healthy is their number one concern
89% like trying new workouts/sports/activities/food
90% are willing to pay a premium when it comes to their health
87% say that having a balanced life is important to them

HIS ASPIRATIONS
91% want to be successful in their career
64% are saving up for future plans/needs
63% want to set up their own business
55% want to buy their own house

sources: 2009 UAI Nielsen Survey and Men's Health Readers' Survey 2009

Editorial Mission

YOUR BEST LIFE
The ultimate guide for men who want to live their best life

Men's Health is a down-to-earth, how-to lifestyle brand for performance-driven men who see life as a continuous school for learning how to maximize their own potential.

Every tip, phrase, sentence and article is relevant, credible, realistic and motivational. The magazine is well-rounded in the local context—by using Filipino talents and references. Its content is backed up by extensive research—both from local and foreign resources. The magazine's tips and workouts are doable—even with a working man's busy schedule. Finally, Men's Health inspires its readers to make a positive change not only for their own benefits, but for their loved ones and associates as well.

What's Inside Men's Health

• HEALTH AND FITNESS With its own local advisory board, no other magazine covers health and fitness with the kind of insight that Men's Health delivers in every issue. For Men's Health readers, health and fitness are an essential part of their performance-driven lives.
• SEX AND RELATIONSHIPS Men's Health is the only magazine that offers truly useful tips and advice regarding relationships. Women are our better halves, and they deserve to be treated as such..
• FASHION AND GROOMING Freedom of choice is great, but with the overwhelming number of styles and products in the market today, it's easy to get swayed by trends and hype. Men's Health helps the reader decode and decide which products are best for him.
• NUTRITION From breakfast to dinner and even happy hour, Men's Health guides the reader into making healthy and nutritious food choices.
• CAREER The Men's Health reader is an ambitious, career-driven professional. Men's Health magazine covers the whole gamut of a man's career—acing the job interview, negotiating a raise, changing careers, and even starting his own business.

VALUE-ADDED SERVICES

MEN'S HEALTH INSIDE/OUT A must-see bulletin of the month's hottest and latest products and services fit for the readers' active lifestyles.

*Materials have to be provided two months before the issue month. Value-added services are available for a minimum of 3x ad placement.