Target Market

PRIMARY TARGET MARKET
If there is one bride you want to talk to, it would be the Martha Stewart Weddings bride. While every young woman wants to have the wedding of her dreams, the Martha Stewart Weddings bride wants more than that. She is a bride with discerning taste, who knows that planning a wedding is an expression of her most creative self. She wants a wedding that’s unique, where every detail is thought about and planned with care. She wants her wedding to be a celebration filled with beauty, meaning, and emotional resonance. She is also highly influential. Because her wedding was created with so much attention to detail, her peers want to know—and use—her same suppliers.

She is also highly influential. Because her wedding was created with so much attention to detail, her peers want to know—and use—her same suppliers.

SECONDARY TARGET MARKET

Because of the magazine’s beautiful images and unique ideas, Martha Stewart Weddings also serves as inspiration for fashion designers, event planners, and other wedding suppliers.

Editorial Mission

THE BEST BRIDAL MAGAZINE IN THE PHILIPPINES
Martha Stewart Weddings sets the standard for the bride and groom. It provides ideas for dream weddings that go beyond the gown: jewelry, beauty features, cakes—even tips for the perfect honeymoon.

Martha Stewart Weddings is the book of influence. The magazine takes the couple from the engagement to the honeymoon, inspiring them to imagine their ideal celebration, then giving them the information and advice they need to bring their vision to life.

Martha Stewart Weddings Philippines is the go-to guide for the discerning bride. It is a complete source of inspired and unique ideas on everything from finding the perfect wedding gown to all the little details that make the perfect reception to how to go about registering for all-white china. It is a book filled with understated, simple, beautiful images (that are never cliché or cheesy!) that the reader aspires to recreate in her own wedding. At the same time it aims to make these ideas obtainable for the reader and is filled with all the tips and practical how-tos a bride needs to know in order to make everything possible. Because of its impeccable standards and its vast scope of information, the magazine is a top authority when it comes to weddings. Yet its tone is warm and accessible (though not overly sentimental)—almost as if a friend who just happens to be an expert helps you out by sharing the best way to go about doing something.

The Philippine edition is also the first international license of this influential wedding brand.

What's Inside?

• FASHION Martha Stewart Weddings aims to help brides find the perfect wedding look—from her veil to her dress to her shoes. The fashion pages include the hottest bridal runway looks from both local and foreign designers, full fashion editorials featuring gorgeous gowns and a section on wedding trousseau, including undergarments, shoes, jewelry, bags and other bridal accessories.
• BEAUTY AND WELL-BEINGBrides need to be their best selves on their special day. Martha Stewart Weddings not only features hair and makeup ideas, but also gives equal importance to health, fitness, and overall well-being.
• HONEYMOON In each issue, Martha Stewart Weddings features spectacular honeymoon destinations in and out of the Philippines.
• REAL WEDDINGS The heart of the magazine. Brides are always curious to see what fellow brides have done for their weddings. Martha Stewart Weddings gives them an inside look on couples’ fabulous weddings through gorgeous photos of venues, themes and motifs, food, dresses, invitations, favors and more! In “One Thing I Learned”, couples share the ideas that made their wedding one to remember and the most valuable lessons they’ve learned during planning.
• COLORS AND CONCEPTS One of the first decisions a bride has to make is the motif she will use for her big day. Martha Stewart Weddings provides brides with an abundance of color combinations and unexpected themes. From Perfect Palettes to Special Themes to Signature Cocktails, the magazine influences even the most discriminating bride. Brides can see how the palette and theme can influence the flowers, invitations, dresses, favors and even the menu!
• WEDDING ELEMENTS Even the smallest details make a wedding truly special. Martha Stewart Weddings features an abundance of bouquets, centerpieces, cakes, favors, and stationery suites. Martha Stewart’s Good Things section presents creative tips and ideas that add a personal touch to a bride’s special day.
• FEATURES From registering for wedding gifts to budgeting to selecting the entourage and prioritizing whom to invite, Martha Stewart Weddings has everything covered. In Ask Martha, brides’ most pressing dilemmas are solved.
• BRIDAL GUIDES Martha Stewart Weddings is not only a compilation of gorgeous photographs and useful features, it is also a bride’s go-to guide with practical workbooks on planning, budgeting, flowers, music and photography, a comprehensive directory with tried and tested suppliers, and an abundance of recipes and how-tos. This makes the magazine truly every bride’s bible.

In-Magazine Promotions

Coupons Booklet Disocunt coupons for great savings. These are special offerings only for Martha Stewart Wedding’s readers.

Value Added Services

WISH LIST Products and services from the advertisers to enhance the readers’ wedding day and beyond.