Target Market: Sophisticated career women who exhibit both substance and style, 25 - 40 years oldCirculation: 26,000
Pass-on Readership: 5
Total Monthly Readership: 156,000
Cover Price: P140
Frequency: 12x a year
Distribution: Newsstands, bookstores, specialty stores
Size: 8.5 x 11 inches
>> MARIE CLAIRE AT A GLANCE
Letter from the Editor
In today’s rapidly expanding sea of women’s magazines, you definitely want to stand out and be noticed. It only makes perfect sense to choose the magazine that is not just different from the rest—it actually makes a difference.
No other magazine reaches the modern Filipina quite like Marie Claire. With comprehensive content that tickles her curiosity and imagination, it inspires, entertains, enlightens and empowers her using a positive, pro-active approach. Marie Claire is the only magazine that truly celebrates women and all the facets of their dynamic lives.
Marie Claire’s unique mix of visually compelling fashion and beauty features and well-written, thought-provoking articles tells it like it is, the way no other magazine can. No wonder Marie Claire has succeeded in 32 countries, with 53 million copies sold each year around the world. In the Philippines, in just three years, Marie Claire has become the fastest growing women’s magazine, breaking ground in the industry as it continues to outsell competition that’s been there for decades.
2009 will be an even more exciting year with Marie Claire’s fresh, exciting and modern new layout, new sections, the highest grade fashion and beauty spreads and even more provocative features. Join us in our mission to make a difference in the modern woman’s life. Marie Claire is not only a must-read for every Filipina, it’s where your products should be.
Myrza SisonEditor-in-chief
Target Market
Marie Claire targets working women between the ages of 25 and 40. These women are intelligent, well-educated and open-minded, and career is a central concern.
The Marie Claire woman makes her own money, is affluent and financially independent. She is a woman who cares about the things happening around her—she has an opinion on politics, religion, money matters, beauty and fashion finds, even on the latest gossip. She is craving for information that is relevant to her daily existence. She is comfortable with herself and is happy with her life. She indulges in the latest fashion trends, beauty breakthroughs, sumptuous food, spa services, and salon treatments.
What's Inside Marie Claire
- FASHION Marie Claire’s approach to fashion is high-end and classic. Clothes are elegant and wearable, and the magazine makes sure not only to showcase the season’s key trends but also to provide practical advice on how to interpret them.
- BEAUTY Beauty features are spectacularly shot and styled. Glamorous photos are paired with essential product information and techniques that help readers to achieve the latest looks by themselves.
- FEATURES Readers listen to Marie Claire. Unconventional features and emotionally resonant stories open its readers’ eyes to the world around them. Marie Claire always finds a fresh approach to stories and delivers them with a credible, commanding voice.
- LIFESTYLE Up-to-the-minute lifestyle coverage of food, décor, travel, health, fitness and entertainment enrich the reader’s leisure life and makes her well-rounded and well-informed.
Editorial Calendar
JANUARY: New Year, New You
FEBRUARY: The Smart Sex Issue
MARCH: The Summer/Travel Special
APRIL: The Love Your Body Issue
MAY: The Prix d’Excellence de la Beauté Awards Beauty Special
JUNE: The Career and Money Issue
JULY: The Change Your Life Issue
AUGUST: The Ultimate Guide to Getting Great Hair
SEPTEMBER: The Big Fashion Issue
OCTOBER: Look Great at Every Age—20s,30s,40s
NOVEMBER: The Women of the World Awards/Anniversary Issue
DECEMBER: Holiday Issue and Gift Guide
Marketing Calendar
EVENTS- MARIE CLAIRE PRIX D'EXCELLENCE DE LA BEAUTE AWARDS DINNER (APRIL) The Philippine edition of the prestigious international beauty awards. Two juries of beauty experts—one based in Paris and the other in Manila—determine the best new launches in the beauty market.
- THE WOMEN OF THE WORLD AWARDS (OCTOBER) Marie Claire awards women who best represent the magazine’s ideal of “Style and Substance.” A dinner will be held to celebrate these women’s achievements.
- MARIE CLAIRE SUBSCRIPTION SPECIAL OFFER Deluxe products and services are given away to new subscribers every month. Your brands are invited to sponsor this full-page promotion.
- MARIE CLAIRE FREE FOR YOU Luxurious fashion and beauty products are given away to lucky readers every month. Your brands are invited to sponsor this full-page promotion.
VALUE-ADDED SERVICES
MARIE CLAIRE LETTER OF THE MONTH Every month, the reader who sends in the best letter will be awarded a fabulous prize.
MARIE CLAIRE HAUTE STUFF Your brand may be featured in this special section, where Marie Claire highlights the most exciting products and launches for that month.
All value-added services are available for a minimum 3x placement.
2009 good housekeeping rate card
| Ad size | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Full page | 106,000 | 103,000 | 96,000 | 94,000 | 87,000 |
| 2/3 page | 96,000 | 94,200 | 88,000 | 86,000 | 80,000 |
| 1/2 page | 88,000 | 85,000 | 80,000 | 77,000 | 74,000 |
| 1/3 page | 79,000 | 74,000 | 73,000 | 70,000 | 67,000 |
| SPECIAL POSITIONS | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Back cover | 182,000 | 182,000 | 182,000 | 182,000 | 182,000 |
| IFC | 145,200 | 142,200 | 137,400 | 132,600 | 127,800 |
| IFC Spread | 242,000 | 237,000 | 229,000 | 221,000 | 213,000 |
| IBC | 135,000 | 133,000 | 130,000 | 120,000 | 110,000 |
| IFC/IBC gatefold (3 panel) | 520,000 | 520,000 | 520,000 | 520,000 | 520,000 |
| IFC/IBC gatefold (4 panel) | 460,000 | 460,000 | 460,000 | 460,000 | 460,000 |
| Front cover gatefold | 370,000 | 370,000 | 370,000 | 370,000 | 370,000 |
| *NOTE: Rates are valid while Marie Claire has a circulation of 26,000 copies or below. | |||||