Target Market

The K-Zoners are grade school boys (80%) and girls (20%), 8 to 12 years old who are fun-loving and eager to experience new things. They are well-connected, outspoken, and updated.

THEY HAVE SUPER POWERS

• SPENDING POWER
  Thanks to weekly allowances, birthday and Christmas money, and generous grandparents, today's tweens have more disposable income. In fact, 70% of K-Zoners get an allowance.
• PESTER POWER
  According to Marshal Cohen, chief analyst for market researcher NPD Group, kids can already influence what's purchased for the family as early as age three. So do not underestimate their nagging voice. They are very vocal about what they want and do not want. Their parents listen to them because they don't want to waste their money on something their kids don't want.
• PARTICIPATION POWER
  Families have become a consensus-seeking group, where the kids' opinions are integral to household decisions. Therefore, kids are playing a more active role in deciding the brands the family uses. In fact, 91% of K-Zoners help in doing the groceries, while 58% choose a specific brand to ask mom and dad to buy.

Research company Millward Brown says, "A one-target marketing strategy may no longer be enough. Consider one strategy that appeals to tweens, another that appeals to tweens and their parents, and a third that focuses just on adults."

• Earn and maintain trust from both parents and children.
• Mobile branding and maximizing a mix of media channels is the way to go.
• Learn tweenspeak. Kids like things that are fun and brands who speak to them as individuals, as decision makers. They don't want to be talked down to.
• Tweens hate to be sold to, but love to be respected. They want to be listened to, heard and understood. Spend time with them, listen to them talk, and discover how they dream.

Furthermore, according to Media Awareness Network, a non-profit organization that focuses on media literacy programs for the youth, kids are the adult consumers of the future. The most logical thing to do is to plant the seeds of brand recognition in young people, hoping that these seeds will grow into brand loyalties that will last a lifetime.

Sources: K-Zone Readers Survey 2009; Tweens Take Over: Y Generation is the Wunderkind of Brand Marketing by Paul A. Paterson; Marketing to Kids by Patrick Ståhle; Parents buy, but kids rule by David Evans; Tips for Marketing to Kids by Millward Brown; Media Awareness Network

Editorial Mission

THE MAGAZINE WHERE KIDS RULE!
K-Zone is the biggest kids' magazine in the country today! It features everything kids love: the latest movies, cartoons, TV shows, anime, video games, celebrities, toys, tech news, wrestling, puzzles, comics, jokes, and a whole lot more. K-Zoners know what’s hot before anyone else does because they read K-Zone.

K-Zone is silly. It cheers them up and makes them laugh. Its bright and colorful layout is pure eye candy and brings bundles of joy to kids.

K-Zone speaks their language and doesn't talk down to them—it talks to kids as equals and makes them feel special. It is friendly, knowledgeable, and entertaining.

K-Zone is not only fun, it is educational too. It gives them loads of trivia, crafts, and useful information that make learning enjoyable and interactive.

In K-Zone, kids are the stars!

What's Inside K-Zone

• REGULAR MONTHLY SECTIONS A huge chunk of K-Zone's content is dedicated to everything that kids love—cartoons, anime, celebrities, toys, books, music, gadgets, wrestling, pets, sports, food joints, science experiments, trivia, places, famous
  people, dares, and even embarrassing moments!
• FLICK PICK AND COUCH TATER Features the newest and hottest TV shows and movies.
• JUST FOR KICKS Thematic articles that are fun to read and wholly entertaining, like A Day in the Life of a Dino, The Super
  Secret Spy Handbook, and the annual K-Zone Awards.
• CONTESTS Exciting toys and exclusive merchandise are up for grabs in the Win It! and Caption Contest sections. This section
  also includes special promos from advertisers.
• GAME ZONE News, reviews, guides, tips, and cheats on the newest kid-friendly video games.
• FUN PAGES Drawing how-tos, arts and crafts projects, puzzles, comics, pranks, and jokes that will leave the readers in stitches.

Stand Alone Issues

K-ZONE BOREDOM BUSTER (MARCH)
This will serve as every kid's passport to the most exciting summer ever! The K-Zone Boredom Buster contains puzzles, jokes, board games, comics, calendar, prank tags, stickers, postcards, crafts, fun facts, and other activities that will help kids make the most out of their summer vacation. Ads for the Boredom Buster may be customized into interactive games and puzzles.

Circulation: 20,000
Cover Price: P150

FOLDABOTS TOY BOOK VOL. 3 (OCTOBER)
Foldabots are cardboard robots that are formed when kids cut, paste, and fold them together. But they're not just robots, they can transform into automobiles, mythical creatures, and other beasts. This book compiles both old and new Foldabots printed on special metallic paper with sticker decals so kids can customize their favorite robots. Advertisers can opt for their mascot to be Foldabot-ized.

Circulation: 20,000
Cover Price: P195

VALUE-ADDED SERVICES

MY ZONE Products may be given as prizes to featured readers, birthday celebrants, and readers whose letters, text messages, posts, and drawings are published. Includes a short write up and product shot.

CALENDAR This is where you can announce your events, mascot's birthday, special occasions, and special offers. Includes a product shot.

K-ZONE CHALLENGE K-Zone will come up with a dare using your product. Concepts will be presented to client prior to the shoot.

K-ZONE TRIBUNE/TRENDSPOTTING If your product is new or has something new to offer, it can be featured in K-Zone's news page and hot list sections. Includes a write up and product shot.

POP CENTRAL The celebrity endorser of your product can be featured in this section.

DISHIN' IT Food products and restaurants can be featured in this mouth-watering section.

WIN IT K-Zoners go crazy over freebies. Your products may be given away as prizes. Includes a write up and product shot.

CAPTION CONTEST Products may be given away as prizes to the reader who comes up with the wittiest caption to the featured photo or drawing. Includes a short write up and product shot.

EMAIL BLAST You can send an email blast to the K-Zone e-newsletter subscribers.

WEBSITE K-Zone can write a blog about your product or event. We can also hold an online contest for your brand.

* Other value-added services may be customized depending on the product.
* Value-added services may be availed for a minimum of three ad placements.