Target Market

She is the heart of the home and holds the family's wallet. Busy as she is with the responsibilities she fulfills as a mother, wife, and career woman, she makes sure that her family is happy, secure, and cared for. With the little me time she has for her self, she values the suggestions she gets from reading Good Housekeeping, her trusted source of practical, useful and timely information to help her to make intelligent decisions that affect her family.

• She is 25 to 45 years old, employed or an entrepreneur, married, with kids aged 1 to 15 years old. She is looking for ways to create a happy, balanced life for her family and her self.
• She holds the family budget and decides on most, if not all, of the purchases for her family.
• She is practical and very hands-on. She fi nds ways to make the family budget fit to accommodate not only the basic necessities (groceries and bills) but also to include family vacations, celebrations, and other activities she and her family can enjoy. She enjoys bargains and takes advantage of discounts and sale promos whenever she can.

Though her family is the most important thing in her life, she rewards herself with life's little pleasures such as going to the spa or salon and shopping for clothes and shoes.

93% say that they make grocery/supermarket decisions
48% say that they bought products that were advertised inside Good Housekeeping
73% say that they use the products frequently inserted in the magazine
74% feel that Good Housekeeping is value for money at P100

Source: Good Housekeeping Readers’ Survey 2009

Editorial Mission

THE NO.1 FAMILY AND HOME MAGAZINE IN THE COUNTRY
Good Housekeeping Philippines is a service magazine that addresses the various roles played by the modern filipino woman: wife, mother, daughter, career woman, lover, sister, chef, financial officer, homemaker, teacher, among others. Good Housekeeping Philippines empowers readers with useful and practical information, inspiring them to take charge of their lives. for the past 12 years, Good Housekeeping has been her indispensable partner in keeping it all together.

According to the Synovate Media Atlas Survey, Good Housekeeping is the most read family and home magazine with 421,275 readers. it is also the fourth most-read local magazine in the country.

What's Inside Good Housekeeping

• GOOD LIFE A hodgepodge of what moms are loving this month. Includes home and kitchen updates, celebrity interviews, style trends, travel ideas, pop reviews, and a special bit on what kids are talking about.
• GOOD LOOKS Features the latest beauty and fashion news and reviews to help readers find the best products and figure out new trends.
• GOOD HEALTH The latest news, trends, and ideas on health, fitness, and diet.
• GOOD MONEY Offers saving, investing and budgeting tips, as well as career advice. Also features business ideas to help
  augment the family income.
• GOOD FAMILY Everything moms need to know about taking care of themselves, hubby, and the kids. Tackles parenting and
  family issues and also gives advice on schools and learning issues.
• GOOD FOOD Offers multiple options for delicious, easy-to-make meals for the family.
• YOUR GOOD HOUSE GUIDE Easy solutions for smart living. Gives tips on running a home efficiently. Also gives product
  recommendations to help mom make the right choices for the home.

VALUE-ADDED SERVICES

Good Housekeeping provides you with other ways to reach our readers to complement your TV and print campaigns. Be sure to maximize these Value-Added Services when you place an ad inside Good Housekeeping!

GH TREATS! COUPON ONSERT Good Housekeeping makes life a little easier for its readers by inserting a booklet of coupons guaranteed to help their budget! Your products will definitely catch mom's eye in this attractive onsert!

READER'S RESOURCE (Monthly) Products recommended in Good Housekeeping are highly valued by its readers. Reader's Resource is a special advertising section where your product and/ or product logo can be featured together with a brief write-up.

THE GH READER'S SURVEY Done yearly, the GH Reader’s Survey is our way of being in-tune with the pulse of our target market. You can Sample your product to the first 200 respondents of the survey.

REGULAR COLUMNS Feature your product and logo by sponsoring prizes for the lucky sender in the On your Mind and Good Family columns.

GH FGDS This year, GH will put all its efforts on researching the trends, needs, and wants of its readers and non-readers as well. Be part of our FGD sessions to sample your products to the first 200 participants.

Available for 3x advertising placement.