Target Market

Based on the FHM 2008 Readers’ Survey results, 85% of FHM readers belong to the 18-35 year-old age group. They are predominantly male and are currently employed (76%). They spend their free time watching television (50%), indulging in good reads (27%), breaking a sweat in sports (27%), watching movies (23%) and traveling (17%). They have a diverse mix of interests ranging from cars, internet, entertainment, fashion, sports and gadgets. They are young, active and dynamic. They consider information as power and are always up-to-date with the going-ons in society.

The FHM Reader is as passionate as he is witty, a go-getter who’s always eager to learn new things to make himself better and create opportunities for himself and for others. He’s funny but knows exactly when the time calls for seriousness. He’s the life of the party but is neither insecure nor conceited to step aside and let his friends bask in the limelight. He wants to get ahead according to his own terms but is never single-minded in his pursuit of the good life. On top of everything, he takes time to unwind and still appreciate the simple pleasures in life.

Editorial Mission

FHM is every guy's ultimate "pare". He is "The Man" who dishes out awesome and engaging features on pop culture, sex and relationships, sports, humor, fashion, technology and everything else about men's lifestyle. FHM always seeks to engage today's Filipino men. It exists not just to please its readers with features on beautiful women, but equally essential, to share with them a myriad of the best in male lifestyle experiences—always sexy, funny, useful, relevant and interactive.

The FHM Reader: Today's Man
The FHM Reader is passionate as he is witty. He admires beautiful, sexy women and isn't ashamed to admit it. He's a go-getter— always eager to learn new things to improve himself and be in the know. He's funny and is the life of the party. Like the magazine he reads, he, too, is a good "pare" who sticks it out with this bros through thick and thin.

• 85% of FHM readers belong to the 18-35 year-old age group.
• They are predominantly male (84%), single (56%) and currently employed (87%).
• They have a diverse mix of interests ranging from cars, internet, entertainment, fashion, sports and gadgets.
• They engage in sports such as basketball, badminton and billiards.
• 90% say that reading FHM is part of their routine.
• 92% have been reading FHM for at least a year; 78% have been reading FHM for more than three years.

*Based on Summit Media Men's Titles UAI Research Study and FHM Readers' Survey 2009 results

What's Inside FHM

• COVER BABES From up-and-coming talents to scintillating legends and current sensations! Only the hottest interviews and the most scorching photos of the sexiest women on earth!
• THE GIRLS OF FHM Nothing but the most jaw-dropping, gorgeous girls.
• INCOMING All about the things that matter this month and more. Includes wacky Superbonngg misadventures, Bad-ass stunts and dares.
• HARDWARE A monthly collection of the latest gadgets and tech toys.
• STYLE Sharp and stylish dressing and essential grooming tips.
• UPGRADE From health and fitness, business and finance, Upgrade is every man's survival kit to making it in the urban jungle.
• MAIN FEATURES Sex. Entertainment. News. Music. Sports. Health. Fashion. Tips. Reviews. Always insightful. Never boorish. A real mustread.
• READER INTERACTIVE Letters to the Editor. Gallery. Who The Hell Are You? Bar Room Jokes. True Stories. Zany contests! This section is all about our readers!

Special

FHM LADIES' CONFESSION
This steamy special continues to set temperatures rising with the most provocative collection of sweltering, sensual stories from FHM's honeys.

Circulation: 50,000 copies
Cover Price: Php195