Target Market

Entrepreneurs who are planning to start or put up a new business, and/or are growing an existing one. They are always on the lookout for new business ideas. Inspired, confident achievers, they always aspire to be greater and bigger than they are.

WHY SHOULD YOU TALK TO ENTREPRENEURS
99.6% of businesses in the Philippines are composed of SMEs.
At least 11 million Filipinos want to start their own business.
Entrepreneurs are leaders in their own fields. They are the first to try new technologies, tools and services.

Souce: Asia-Pacific Tech Monitor

ENTREPRENEUR READER HABITS
Engaged Readers
84% of readers pick up Entrepreneur magazine more than five times.
85% keep it as a handy resource.

Influencers
92% of readers discuss ideas/products found in the magazine with their friends and colleagues.

Buyers
33% have bought a franchise/product/service featured in the magazine, discussed a business idea with a friend or recommended purchasing the franchise/product/service.

Source: Entrepreneur Readers' Survey 2009

Editorial Mission

YOUR PARTNER IN BUSINESS
Entrepreneur Philippines is the indispensable handbook for both aspiring and existing entrepreneurs. It provides best practices and expert advice that help identify business opportunities and eliminates the guesswork in starting or growing a business. It provides nuts-and-bolts guidance and inspirational features that give readers a framework for entrepreneurial success, helping readers become their own boss.

Now on its 10th year, Entrepreneur Philippines is continuing its proud tradition of helping each reader take the leap into entrepreneurship, by featuring success tools, promising opportunities, expert advice and inspirational stories.

What's Inside Entrepreneur

• SMART IDEAS Unique and innovative business ideas that are representative of the true entrepreneurial mindset
• FIRST STEPS All about starting a business, from guidelines to opportunities to inspirational stories
• MONEY Expert advice on total financial management, including stories on raising capital, managing cash and improving profitability
• SELL Marketing, sales and retailing best practices and strategies
• LEAD Management how-tos on leading winning teams, growing businesses and addressing legal concerns
• TECH Online and offline solutions, equipment and devices relevant to the business enterprise, features for technology-based entrepreneurs, and IT implementation tips and advice
• FRANCHISE Tips and guidelines on setting up a franchise business—from choosing the right one to setting up shop to sustaining the business.
• ENTREPRENEUR HOW-TO A four-page step-by-step guide on particular business processes and strategies—from launching a campaign on a budget to registering a business to finding the cheapest suppliers
• FEATURES Inspirational stories on the challenges and successes of various Filipino and Philippine-based entrepreneurs
• AFTER HOURS A leisure and recreation guide that caters to the entrepreneur's downtime—from book recommendations, destinations and gadgets

Books/Special Issues

SMART IDEAS SECOND EDITION In 2010, Entrepreneur will publish the second edition of Smart Ideas—a compilation of unique businesses that succeeded in the local scene.

Circulation: 20,000
Cover Price: P195

GUIDE TO CREATING AN EFFECTIVE MARKETING PLAN A guide to devising THE marketing plan that will bring your business to the next level.

Circulation: 20,000
Cover Price: P195

VALUE-ADDED SERVICES

MARKET WATCH HIGHLIGHT Promote your latest! Section featuring announcements or hot and new products, services, events for the entrepreneurs.

PRODUCT INFORMATION For more details... This section on products and services allows for detailed descriptions and specifications.

READER INVOLVEMENT SECTION Need that relevant connection with your target market? This sponsored section involves readers through relevant topics and/or contests that allow them to start or grow their businesses.

*Available to advertisers for a minimum of 3x ad placements.

ENTREPRENEUR E-NEWSLETTER (EMAIL DISPATCH) Reach them while they're at work. Get Entrepreneur readers to learn about your products and services during their day, and maybe even entice them to visit your website.

Available to advertisers for a minimum of 6x ad placements.
**All materials should be submitted two months in advance.