Target Market

The target market of Disney’s Princess is comprised of:

• 3 to 8 year old girls who dream of being princesses, and
• their supportive moms who love them and are willing to let them follow
  their dreams.

The Disney’s Princess reader loves fairy tales and has a playful imagination. She helps mom and dad do the groceries (97%). The top five grocery items she picks up are milk, juice drinks, snacks, cookies, and cereals. She finds out what to buy through Disney’s Princess (53%). Moreover, she reads the ads in the magazine (90%) and joins advertiser promos (92%). She is also a loyal and proactive reader.

61% doesn't read any other magazines aside from Disney's Princess
78% read Disney's Princess from cover to cover
89% will attend Disney's Princess events
98% would buy the next issue of Disney's Princess

Meanwhile, the supportive mommies enjoy activities with their daughters. When they're not busy dressing up their little princesses in gowns and tiaras, they spoil them with whatever their daughters’ hearts desire. However, some believe they aren’t spending enough time with their children so indulging their daughter's dream of becoming a princess is their way to compensate.

Sources: Disney's Princess Readers Survey 2009; How Stuff Works, Discovery Communications

Editorial Mission

EVERY GIRL CAN BE A PRINCESS
The Princesses are composed of well-loved Walt Disney characters, namely: Snow White, Cinderella, Sleeping Beauty, Ariel, Belle, Jasmine, Pocahontas, and Mulan. Tiana and Rapunzel will join the ranks of Disney Princesses in 2010. These Princesses share characteristic traits of beauty, elegance, royalty, and compassion.

Disney's Princess empowers little girls with stories of self-discovery, nobility, caraderie, and love. It provides a fairy tale experience to mom and daughter's quality time through stories and activities both will cherish and enjoy. Moms want to connect with their children and playing princess is a safe and wholesome place for mom and daughter to interact and bond.

Moms trust the magazine because of the Disney brand. Moms themselves are fans. Because they haven't forgotten their first encounters with Disney Princess, they continue to pass along their love for these heroines by introducing them to their daughters.

What's Inside

Disney's Princess is made up of enchanting stories and comics, educational activities, fun crafts, collectible poster, contests, features on Princess-inspired merchandise, and free trinkets such as tiaras, wands, and hair accessories

Value Added Services

FAIRY GODMOTHER CORNER / PRINCESS POSTBAG
Your products can be given away as prizes for chosen letters, photos, and drawings. Product shot and short write-up will be included in the page.

PRINCESS PICKS
Your products can be styled and featured in our Princess Picks page.

CRAFTS
Your products can be used as props during the shoot of the Crafts page. Concepts will be submitted to client prior to the shoot.

PRINCESS POSTBAG / ED'S LETTER
Product mention or brand acknowledgement on the Princess Postbag or Ed's Letter page.

* Value-added services are available for three ad placements.