Target Market

High school girls, 13 to 18 years old
The Candy girl is:

• experiencing the many "firsts" in her life: her first pimple, first period, first crush, first kiss, first heartbreak.
• She's on the path to self-discovery and is open to new experiences.
• She is hungry for advice and craves for tips from the experts.
• She is conscious of what's new, wants to be ahead of everyone else, and be different without feeling left out.
• She thinks that Candy is stylish, entertaining and her best friend.
• 80% of the Candy girls say that seeing an ad in Candy tempts them to buy fashion and beauty products.
• 85% have brought a product after seeing it in Candy.
• 99% look forward to and use the product inserts in Candy.
• 99% say that magazines are their primary source of information on fashion and beauty.
• 96% would like to join advertisers’ promos.

*Based on Candy Readers' Survey 2009

Editorial Mission

THE BEST-EST FRIEND YOU'LL EVER HAVE!
For more than a decade, Candy, the no.1 teen magazine in the country,* has been the Pinay teen’s best friend. As her BFF, Candy helps her blossom into a confident and cool teen. She experiences the ups and downs and the many "firsts" in her adolescent life. Candy helps her achieve her goals. She trusts Candy to help her become her better self: a better student, a better daughter, a good friend, a girl who knows how to deal with boys, an attractive and well-rounded teen who looks and feels good about herself. Being a Candy Girl has become such an empowering badge-Pinay teens everywhere are proud to call themselves Candy Girls.

*According to the Synovate Media Atlas survey (Wave 2 2008-2009),
Candy is the most read teen magazine in the country with 270,888 readers.

What's Inside Candy

• FASHION Candy’s fashion pages answer readers’ fashion dilemmas, give them useful tips on maximizing their wardrobe and show them the latest styles and how to wear them without breaking their piggy bank.
• BEAUTY This is where readers can fi nd answers to their beauty concerns, get practical information on skin care and makeup and discover tips on snagging their fave celeb’s look.
• BOYS AND CELEBRITIES From Candy Cuties to Hollywood celebrities, this section gives the Candy girls a peek into what intrigues them.
• LIFESTYLE Fun and interactive, this section updates Candy girls on what’s hot.
• FEATURES Candy’s features take its cue from the readers’ ownletters and questions, helping them understand and cope with the realities of their teen lives.

VALUE-ADDED SERVICES

CANDY CORNER A special section for advertisers’ products and promotions!

LETTER OF THE MONTH / MOST CREATIVE LETTER The best and most creative letter can win a prize from your brand and a short product description will be included in the Caught on Candy page.

*Value-added services are available for 3x advertisers.
*Other value-added services may be customized depending on the product.

For inquiries on the 2010 Candy Rate Card, Editorial Calendar, Events and Promotions,
please email advertising[at]summitmedia.com.ph