Target Market: Moms, 25 to 45 years old, who are juggling their roles as wives, career women, mothers, and home makers
Circulation: 45,000-50,000 copies
Pass-on Readership: 5
Total monthly readership: 421,275 (Source: Synovate Media Atlas Survey Wave 2)
Frequency: 11x a year
Cover Price: P100
Size: 8.5 x 11 inches
>> GOOD HOUSEKEEPING AT A GLANCE

Editorial Mission

THE NO. 1 FAMILY AND HOME MAGAZINE IN THE PHILIPPINES.

Good Housekeeping Philippines is a service magazine that speaks to the modern Filipino woman. Good Housekeeping understands that she takes on many other roles: wife, mother, daughter, sister, career woman, teacher, advisor, friend, financial officer, menu planner, cook, among others. For 12 years, Good Housekeeping has been the modern Pinay’s indispensable companion, the go-to guide for managing time, doing things faster and better, and keeping it all together.

Good Housekeeping is part of an international, 125-year-old brand that is a trusted name in households all over the world—from the United States to the United Kingdom, from Russia to Latin America, and other countries in Asia. We recognize the universal needs and wants of women across the globe, while having a true understanding of the issues that are specific to our local readers.

Good Housekeeping has been the number 1 family and home magazine for the last 12 years. It is also the fourth-read local magazine in the country according to the Synovate Media Atlas Survey.

Target Market

The Good Housekeeping reader is the heart and carries the wallet of the home. Busy as she is, with the responsibilities she fulfills as a mother, wife, and career woman, she makes sure that her family is happy, secure, and cared for. With the little me time she has for herself, she values suggestions and recommendations she gets from reading Good Housekeeping, her trusted source of practical, useful, and timely information to make intelligent decisions that affect her family as well as her sanctuary for relaxation and inspiration. 

• Family Decision-Maker She holds the family budget and decides on most, if not all, of the purchases for her family.
• Hands-On Mom She is practical and very hands-on. She finds ways to make the family budget fit to accommodate not only the basic necessities (groceries, bills, etc) but also to include family vacations, celebrations, and other activities she and her family can enjoy. She enjoys bargains and takes advantage of discounts and sale promos whenever she can.
• GH Is Her Trusted Companion She includes GH in her monthly shopping list as a trusted source of practical, useful, and timely information to make intelligent decisions that affect her family and her self.
• She Wants to Look and Feel Good Though her family is the most important thing in her life, she rewards herself with life’s little pleasures such as going to the spa or salon and shopping for clothes and shoes.
• She is 25 to 45 years old, married, with kids 1-15 years old, B and C income level.

*66% say that they bought products that were advertised inside Good Housekeeping
*68% say that they use the products frequently inserted in the magazine
*74% feel that Good Housekeeping is value for money at P100
*Source: 2010 Good Housekeeping Readers’ Survey

What's Inside Good Housekeeping

• GOOD IDEAS Decorating tips and tricks, time-saving suggestions, and short features to make household duties a breeze. It also features products, places, and activities that the whole family can enjoy.
  
• GOOD LOOKS Features the latest beauty and fashion news and reviews to help readers find the best products and make trends work for them.
  
• GOOD HEALTH The latest news, trends, and ideas for staying well, eating right, and getting fit.
• GOOD FAMILY Features news and tips for raising kids, and for maintaining a happy, healthy marriage.
• GOOD MONEY Features news and tips for raising kids, and for maintaining a happy, healthy marriage.
  
• FEATURES Four- and six-page features on relevant issues and readers’ concerns. Also includes décor and food features.
  
• GOOD FOOD Easy, quick, and cheap food ideas for budget- and time-conscious readers.
  
• GOOD (ENOUGH) HOUSEKEEPING No-fuss solutions to general housekeeping conundrums—from cleaning to organizing—to help readers run their homes more efficiently. Includes relevant product recommendations for every Pinay mom.
  

GOOD HOUSEKEEPING COLUMNISTS

• HEALTH CHECK Angela G. Sison-Aguilar, M.D., Obstetrics and Gynecology specialist, and fellow of the Philippine Society for Reproductive Endocrinology and Infertility
  
• KEEP IT REAL Bobby Alianan and Vange Alianan-Bautista, a brother-and-sister pair who practice clinical psychology at PsychConsult, Inc.
  
• TEACHER SAYS Melissa Fernandez Abaya, co-owner of The Little Apprentice Preschool in Alabang, answers school- /student-related queries
  
• FAMILY LAW Atty. Rita Linda V. Jimeno, managing partner at Jimeno Cope & David Law Offices
  
• MONEY WISDOM Francisco J. Colayco, Ph.D., a financial advisor, chairman of the Colayco Foundation for Education, and bestselling author of Wealth Within Your Reach and Making Your Money Work
  
• CAREER COUNSEL Malou T. Del Castillo, a consultant and executive coach at DBM Philippines, a career transitions company
  

VALUE-ADDED SERVICES

Reader’s Resource Products recommended in Good Housekeeping are highly valued by its readers. Reader’s Resource is a special advertising section where your product and/or product logo can be featured together with a brief write-up.

The GH Reader’s Survey The Good Housekeeping Readers’ Survey is our way of being in tune with the pulse of our target market. You can sample your product to the first 200 respondents of the survey.

Regular Columns Feature your product and logo by sponsoring prizes for the lucky sender in the On your Mind and Good Family columns.

Available for a minimum of 3x ad placements.

For Good Housekeeping's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.