Pageviews: 22,240,890
Unique Users: 423,569
From Google Analytics, Oct. 29 – Nov. 28, 2010
>> FHM AT A GLANCE

Editorial Mission

FHM.com.ph is the Filipino’s ultimate guide online and beyond as FHM has been the Filipino’s essential guide to life. FHM.com.ph is all this and more—its possibilities are as boundless as the internet.

FHM.com.ph has every guy’s everyday essential reads, interesting feature stories, a lot of women, a tad of sports, laughter, entertainment, the works!

We have a dynamic community of members with whom you can do a lot of fun stuff: have intense discussions on the bullboard, share photos, have a laugh over those pics, waste time away, and welcome any netizen who happens to pass by our happy corner.

FHM.com.ph provides its members their own place in the sun with MyFHM. They are encouraged to socialize and verbalize their thoughts and opinions on the Bullboard. We allow them backstage passes with FHM TV and pieces of swag in the Freebies section. We give loads of entertaining information via our Eye on the Web. And we pump up the Babes section with exclusive shoots and exclusive photos.

It is with this in mind that in the pipeline are plans to make FHM. com.ph even more dynamic, more interactive, more entertaining, and just be more fun. There will be more stu􀃱 to do: games to play, contests to join, shows to watch, features to read, and girls to admire. You might as well forget everything else because FHM.com.ph is where happy happens and hotties rule!

Target Market

THE FHM.COM.PH MAN

The typical FHM.com.ph visitor…

• is between 21-35 years old.
• Has been an FHM reader for at least three years.
• Used to save up a portion of his allowance to buy FHM… until it became a habit.
• Works in call centers and earns about P16,000 - P30,000 a month.
• Dresses casually: smart casual at work and more laid-back on weekends.
• Is loyal to family, friends, girlfriend, office cohorts, and sports teams he roots for.
• Has a very active life online. He keeps several social networking accounts, is a member of several mailing lists, and constantly uploads photos, videos, and music online.
• Is an information junkie who gets his trivia not just from TV, books, magazines, but from the Internet as well.
• Is up-to-date with the latest gadgets.
• Drinks beer at his favorite bars and splurges on hard drinks from time to time.

What's Inside?

• BABES The safe where we keep our gold. The Babes section is where you’ll find all the girls featured in the current issue of FHM the magazine, the past ladies who’ve graced the mag, our beloved cover girls, and babes exclusively featured online. The Babes section is also where you’ll find the online execution of special FHM editions such as the Lingerie specials, Ladies’ Confessions, FHM calendars, the 100 Sexiest Women of the World campaigns and the Girl Next Door competitions.
• MY FHM Welcome to the sexiest, most vibrant community online, MyFHM. MyFHM is where all the 100,000 plus users of FHM are at. Subscribers are given their very own page, not unlike social networking sites, where they create their profiles, upload photos, make friends, rate other subscribers and more!
  On the landing page of MyFHM, you’ll see the most recent activities, the most popular MyFHM members, as well as the profile of the week, an honor we give to users who make MyFHM the place to be.
• FHM EVENTS Be it as big as the FHM 100 Sexiest, or as regular as our autograph signing, as one-off as launches, gigs, or concerts, this is where FHM.com.ph coverage could be found.
• FHM TV FHM.com.ph is different from the magazine, precisely because of the multi-media capabilities of the Internet. FHM TV is one such example. This is where all the videos will be found. From exclusive behind-the-scenes coverage of babe shoots, to event coverages, as well as music videos of bands, it’s all here on FHM TV.
• EYE ON THE WEB Because we know how intricate the web gets and how you want to keep things simple, FHM.com.ph brings you the best of the web with Eye on the Web! Here, users find a collection of links all around the web. Be it a video, an image, a piece of news, or even a website, as long as its funny, useful, sexy, relevant, and worth your time, you’ll find them links on Eye on the Web!
• STYLE Discover the latest and coolest fashion and grooming items to hit the market! If your thinking of ways how you can convince the babe in the bar that you’re Casanova, check out Style and before you know it, Casanova will be asking your for advise! Style is the lifestyle bible for the modern Filipino man, with ever-evolving content that shows our never-ending quest to transform normal blokes to modern day Romeos!
• ENTERTAINMENT Contains the latest in music, movies, television, sports, cars, and gadgets. Users get to listen to songs, watch trailers, and make their own reviews.
• INCOMING Incoming! is where we upload the nibbles of fun from the magazine: Ladies’ Confessions, Bar Room Jokes, Asia’s sex column, and True Stories.
  
• FHM BULLBOARD One of the busiest forums online. FHM Bullboard is where subscribers have their say about FHM, about entertainment, about girls, sports, cars, tsismis and whathave- you. This is also where readers interact with editors from the magazine.

For FHM.com.ph's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.