Pageviews: 3,815,344
Unique Users: 209,134
From Google Analytics October 30 – November 29, 2010
>> CANDY AT A GLANCE
Editorial Mission
Candymag.com is the online home for CANDY girls. Teen girls can drop by Candymag.com anytime to talk to friends, get advice, or just have some good, clean fun.
The Candymag.com girl can count on the site to be her:
- Source for what’s new, hot, and happening in the world of fashion, beauty, music, movies, and celebrities.
- Survival guide to give her the confidence to shine. As a best friend, it supports her when her self-esteem is flagging, says it like it is when she’s thinking of breaking the rules, pushes her to do her best and be her best, and most of all, accepts her for who she is.
- Friend she turns to when she needs to understand what is going on in her life, when she needs to figure out her strange mood swings and friendship conflicts, and when she can’t work out what her heart really wants and what that boy really means to her.
- Best friend. Candymag.com is someone the high school teen can be proud to be friends with—someone who is always proud of her.
Target Market
THE CANDYMAG.COM GIRL
The Candymag.com girl is an ABC+ female and is aged 13-16 years old. She discusses school, crushes, latest trends in fashion and technology, parties, gimik places, etc.
She likes music, TV shows about teen angst, cute guys, hanging out at the mall to window shop or grab a mocha frappuccino, bargain finds, bonding with her girl friends, surfing the net on weekends and at night, chatting on YM. She hates anything baduy, snooty girls who think they’re all that, trying-hard bands (and people), grown-ups prying into her life and her stuff, and strict rules!
What's Inside?
- FASHION Features everything and anything that concerns fashion—tips, latest trends and brands, and fashion no-no’s.
- BEAUTY Keeping girls pretty with beauty tips and how-to’s, beauty looks and trends, as well as the latest beauty brands.
- GUYS Gives Candy girls a dose of Candy cuties with the daily Guy Confession that features answers from the Candy Cuties.
- TEEN TALK One of the liveliest teen message boards online, Candy girls and boys sound off—ask their questions about everything under the sun.
- QUIZZES Quizzes that can help the Candy girl know herself better.
- LIFESTYLE All things entertainment as well as new things or places Candy girls can try and visit.
- CANDY FACES A social network exclusive to Candy girls (and boys!) Users can add their profile photos, favorite Cuties, make friends with other Candy Faces users, and add their blogs’ RSS feed.
- 30 DAYS OF STYLE Celebrities let us sneak a peak at a month’s worth of outfits.
- CANDY CLOSET Candymag.com’s virtual dressing room. Users can try out the clothes and see how much they cost at the store.
- PROM MICROSITE Find anything and everything you’ll need to know about getting ready and enjoying your prom!
- CANDY TV All behind-the-scenes videos, event coverage, and interview clips can be found in this section.
- TWITTER TALK Compiling the latest tweets Candy girls need to read!
- NEW SNAPS Candymag.com’s online photo gallery with categories for beauty, fashion, friends, boys, and more.
- GAMES Users can choose from 6 games that aren’t just easy to play but can also get you on the Sweetest Players List.
For Candymag.com's advertising rates, editorial calendar, and marketing calendar, please contact your respective Summit advertising executives.