Yummy
EASY MEALS EVERY DAY

YUMMY is the modern food magazine that inspires readers to be creative with their home menus, given time and budget constraints. Every issue features more than 50 new and kitchen-tested recipes that are quick-to-do and easy-to-prepare, with ingredients readily available in any supermarket. YUMMY also delivers product and supermarket news, expert advice, and other interesting food and restaurant features.

YUMMY continues to appeal to its readers because of its stunning food photography and recipes that are easy to cook without the need for professional culinary knowledge.

On its fifth year, Yummy assures its readers that all recipes in the magazine will be kitchen-tested. This ensures error-free cooking and will also allow readers to learn more tips and kitchen tricks as presented by the editorial team.

For three consecutive years, YUMMY is the best-selling food magazine in the country*, turning out to be an essential source of inspiration, information, and ideas for all cooks, bakers, and food enthusiasts.

*Source: TNS Trends 2007-2011
Contacts

Magazine
Aurora Mangubat-Suarez
Publisher
aurora.suarez[at]summitmedia.com.ph

Liezl Yap
Editor-in-Chief
liezl.yap[at]summitmedia.com.ph

Web
Patty Lazatin
Digital Associate Publisher
patricia.lazatin[at]summitmedia.com.ph

Minnette Gamez-Aquino
Managing Editor
minnette[at]yummy.ph

Events
Ramon Manzano III
Events Marketing Director
Ramon.ManzanoIII[at]summitmedia.com.ph



Yummy

Target Market:
Food lover, Married Female, 27-37 years old, Employed from the AB and upper C bracket
Circulation: 22,000-26,000 (Audited by SGV)
Pass-on Readership: 4
Total Monthly Readership: 110,000-130,000
Frequency: 11x a year
Distribution: Supermarkets, Convenience Stores, Bookstores, Newsstands, Magazine Shops
Size: 8.5” x 11”
Cover Price: P125

WHAT'S INSIDE

YUMMY IDEAS
Six pages of kitchen tips, quick recipes, book reviews, food activities, new products and promos, and more

YUMMY SHOPPING
  • Yummy Must-Buy Great buy of the month
  • Grocery Grab Selected products from supermarkets based on a theme, e.g. “Breakfast Buddies” or “The Asian Aisle”
  • Guest Chef A profile of a chef, plus a recipe or two
EVERYDAY RECIPES
  • Five-Ingredient Dish A recipe with five ingredients only
  • B.Y.O.Baon A recipe made for taking to school, or the office, or on-the-go
  • Cooking for Two A recipe made for a household of two
  • Family Kitchen Recipes for the family by columnist Joey de Larrazabal-Blanco
  • Hey, Home Baker Baking with columnist Aileen Anastacio
  • Teacher Chefie Cooking lessons from columnist Jun Jun de Guzman
  • Biz Whiz Food business ideas from columnist Sharlene Tan
  • Healthy Approach Vegan and vegetarian recipes with columnist Marie Gonzalez
  • Weekday Cooking Recipes for daily meals
  • Weekend Entertaining Recipes and theme ideas for entertaining on the weekend
FEATURES
  • Recipe Features Three recipe features in every issue, each offering recipes
  • Feature Stories Two feature stories in every issue, covering a variety of interesting food and food-related topics like travel, restaurant design, food shopping guide, etc.
RESTAURANTS
  • Reviews Three restaurant reviews
  • Yummy Likes! Team Yummy picks their favorites in a particular category, e.g. burgers, yogurt, pasta, milk tea, etc.
YUMMY KITCHEN
  • From Rachelle’s Kitchen Recipe and tips from food editor Rachelle Santos
  • D-I-Y Don’t buy it, make it! Popular food you can make at home
  • In the Kid-chen Recipes for young cooks and bakers
  • Klar’s 10 Ideas Ten ways to use a common pantry item or ingredient or 10 easy ideas for a type of meal or course


Yummy.ph

Pageviews:
1,490,000*
Unique Users: 249,000*
Facebook Fans: 379,507**
Twitter Followers: 6,951**
*Google Analytics monthly average, January - March 2014
**As of March 20, 2014

EDITORIAL MISSION

Yummy.ph is the online recipe and cooking resource that inspires users to be creative with their home menus, given time and budget constraints.

The site serves quick and easy to do recipes with ingredients available in any supermarket.

The Yummy.ph food lover is a 20- to 40-year-old female who’s always looking for great meals with the least effort and cost.

WHAT'S INSIDE

  • Recipes
  • Features
  • Lessons
  • Glossary
  • Yummy Directory
Yummy Eats

This is Yummy’s annual cooking and eating fair that brings together loyal readers, avid food lovers, and food entrepreneurs all under one roof. This event brings the pages of the magazine to life – products, ingredients, and food items that have been featured will be available during the event. There will also be a special section highlighting the brands and food items from the country’s renowned chefs and food experts.

Activities during Yummy Eats include: whole-day sampling, cooking demonstrations, battle of the culinary students, raffles, and interactive games.