
Almost doubling its print quantity in just four months (audited by KPMG Manabat Sanagustin & Co.*) and garnering market leadership in merely seven months (conducted by TNS-Trends**), YUMMY is one of Summit Media’s fastest growing magazines.
YUMMY is the modern food magazine for everyone who loves to cook and eat. It inspires readers to be creative about their home menus even with time and budget constraints. Every issue of YUMMY has:
- More than 50 doable and delicious recipes, with ingredients available in the supermarket
- Beautiful food images, styling and overall layout
- Useful cooking and food shopping tips
- Interesting food features and dining out articles
Flash Demographics (based on the 2007 Readers’ Survey):
- Females (95%), in their 20’s to 40’s, class AB and C (89%).
- They spend from P1,000 to P5,000 per supermarket visit (74%).
- They prepare food up to seven times a week (70%).
- They prepare food in their homes when they entertain guests (88%).
- They eat out at least once a week (59%).
- They turn to magazines as their primary source of information on new products (64%).
- They plan to cook the recipes in YUMMY (98%). Most have already tried to cook some of the featured recipes (73%).
- They have bought some of the featured products in YUMMY (75%).
- They will buy the next issue of YUMMY (98%) and will keep all their issues as reference (95%).
** TNS-Trends is a leading customized marketing research group in the Philippines, and is part of TNS Global.
TNS Trends Newsstand Survey 2007 NEW!
Food Category
| URBAN PHILIPPINES | |
| Yummy | 54% |
| Food | 34% |
| Appetite | 12% |
| METRO MANILA | |
| Yummy | 55% |
| Food | 30% |
| Appetite | 15% |
Contact Details
-
Danio Caw
Team Publisher
danio.caw[at]summitmedia.com.ph
-
Melanie Montemayor
Associate Publisher
(contact for advertising and marketing inquiries)
melanie.montemayor[at]summitmedia.com.ph
-
Becky Kho
Editor-in-Chief
becky.kho[at]summitmedia.com.ph
- Other contacts
