The newest launch from Summit Media, Disney's Princess magazine is a fun-to-learn magazine which brings together Ariel, Belle, Sleeping Beauty, Cinderella and other princesses. Each issue is full of magical stories, a collectible poster, a Princess project and fun activities.
The brand values of Disney's Princess magazine: fun, modern and encourages learning.
Flash Demographics:
- 4 to 7 year old girls
- Who love to read and learn
- Are spunky, smart, independent and imaginative
Why kids today mean business:
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Pester power is powerful!"[Children] have much more influence at an earlier age, and they can wield that power. And they're going to continue doing that throughout their lives. They are learning to be savvy consumers and that is going to be very important."--Reyne Rice, NPD Funworld, a research firm
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Marketers must plant the seeds of brand recognition in very young children."Brand marketing must begin with children. Even if a child does not buy the product and will not for many years-the marketing must begin in childhood."--James McNeal, The Kids Market
Contact Details
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Christine Ko
Team Publisher
(contact for advertising and marketing inquiries)
christine.ko[at]summitmedia.com.ph
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Leslie Espia
Publishing Assitant
leslie.espia[at]summitmedia.com.ph
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Princess Cherry
Editor-in-Chief
princesscherry[at]summitmedia.com.ph
- Other contacts