Every mother—whether she’s a first-time mom to a newborn or a doting grandmother gearing up for retirement—essentially wants the same things: to nourish her family by putting delicious food on the table and taking care of their health, to use their money wisely so that they have enough for the future (and for a bit of fun), to nurture her relationships, to have a happy home life, to help those in need, to remain informed about the world around her, and to look good while doing it all.
This is our mission at Good Housekeeping: To help the modern Filipino mother attain this balance. By addressing her concerns as a parent, wife, homemaker, career person, and woman, we give her the tools to do all that she has to do, as easily and efficiently as possible. GH is there to inspire moms, hold their hands, give advice, and cheer them on as they strive to live their best lives.
8.5 x 11 inches
Total Monthly Readership
11x a year
The GH reader is a modern urban mom. She resides in the city with her husband and kids, ages 3-13. She is currently employed and contributes to the total family budget. She decides on most, if not all, of the purchases for her family. She is a wise and practical spender who values products which offer solutions to her everyday household needs.
She is a hands-on parent. Family comes first, and career only second. Her children’s health and emotional well-being are her top priorities. She makes sure she has her family’s financial future covered.
She likes to look and feel good. Despite her hectic schedule, managing her time between family duties and work, she makes time for herself to de-stress, relax and unwind.
She is connected. She is savvy on social media and uses Facebook and Instagram to keep in touch with family and friends. She also visits websites which are useful to her as a mom and a woman.
6F & 7F Robinsons Cybergate Center Tower 3
Robinsons Pioneer Complex Pioneer St.
Mandaluyong City 1550 Philippines