Summit Media tops nationwide TNS-Trends Newsstand Survey

For the second year in a row, Summit Media proves that it is the country’s top magazine publisher, as it tops the second nationwide TNS-Trends Newsstand Survey. The largest survey conducted which started in Metro Manila in 1999, the TNS-Trends Newsstand Survey covers has expanded to also include key cities all over the Philippines.

A total of 350 newsstands were surveyed, with 170 in Metro Manila, 50 in the rest of Luzon, 80 in Visayas, and 50 in Mindanao. Summit Media’s titles topped all categories—including Fashion, Men’s Lifestyle, Showbiz, Homemaker, Parenting, and Kids’, to name a few. The TNS-Trends Newsstand Survey covers actual sales of magazines. It answers the question: “How many magazines were you able to sell during the last 30 days?”

Here are the results:

TNS-TRENDS is a leading customised marketing research group in the Philippines and is part of TNS Global, one of the most recognized market research groups worldwide.

Yummy in the blogosphere

Almost doubling its print quantity in just four months (audited by KPMG Manabat Sanagustin & Co.*) and garnering market leadership in merely seven months (conducted by TNS-Trends**), YUMMY is one of Summit Media’s fastest growing magazines.

Aside from the excellent content, food styling and layout that made the magazine an instant hit, YUMMY’s success can also be attributed to all the buzz and support it generated in the blogosphere.  Yummy has received exposure from popular blogs like Market Man’s Market Manila (www.marketmanila.com), Anton’s Our Awesome Planet (anton.blogs.com), ChichaJo’s 80 Breakfasts (80breakfasts.blogspot.com), Wysgal’s Rants and Raves (wysgal.blogspot.com) and Toni’s Wifely Steps (toni.marikit.net), which helped create and sustain the buzz on the magazine. 

To show its appreciation and admiration for the bloggers, YUMMY collaborated with several of them for interesting articles in the magazine, such as Market Man’s feature last April (www.marketmanila.com/archives/yummy-marketman) and ChichaJo’s June feature (80breakfasts.blogspot.com/2007/06/my-yummy- pantry-essentials.html). This November, YUMMY worked with as many as seven bloggers for an interesting piece: “Manila’s Food Bloggers: Their Recommendations and Thoughts on All Things Food”.  Aside from editorial tie-ups, YUMMY also invited 2 food bloggers (artist-chef.blogspot.com and dalanghita.com) to be major participants in its first event last September 30 (The YUMMY Cook-off).

These collaborations reflect the huge influence the blogosphere has “on all things food” and YUMMY’s continuous and creative efforts to support and reach different kinds of food lovers!

Check out http://yummymagazine.multiply.com/photos/album/4/bloggers_on_YUMMY for some YUMMY features in the blogosphere.

   * KPMG Manabat Sanagustin & Co. is one of the leading audit firms in the Philippines servicing top local and multinational companies
   ** TNS-Trends is a leading customized marketing research group in the Philippines, and is part of TNS Global.

The official High School Musical magazine is here!

High School Musical 2 broke cable television records with its initial airing last August by reaching 17.2 million viewers. It has also given Disney a billion dollar franchise from toys, apparel, stationery, CDs, DVDs and video games, to other media adaptations like High School Musical On Stage (school or local stage plays), Ice Show and High School Musical Live Concert Tour.

Now comes the official High School Musical magazine!  Each issue is filled with never-before-seen photos and exclusive interviews of the cast. It's got giant character posters, fun facts, quizzes, and favorite High School Musical moments!

Whether learning the dance moves, details about Zac, Vanesa, or Ashley, or how to copy Gabriella's sweet look or snag Sharpay's cool style, die-hard fans will find their HSM fix right here.

The High School Musical mania lives on! Kids and tweens will love collecting all three issues.

The official High School Musical magazine issue #1 is now available at bookstores and newsstands for only P125 per copy.

Pokémon Fever Is Back!

There’s no stopping this global hit with its bestselling video game, new episodes to the long running television series and an increasing card game fan base. This month, the popular franchise conquers bookshelves with Pokémon Omnibus!

These two volume books are the ultimate guide to over 350 Pokémon, including the popular Pikachu, complete with exclusive information, statistics and secrets. Kids will find it a treat that Professor Oak (the Pokémon Expert) himself will be guiding them through the exciting world of Pokémon. 

It's a must have for every Pokémon fan!

Pokemon Omnibus Volumes 1 & 2 are now available at selected bookstores, magazines stands and comic stores for only P300.00 each.

Summit Media Tops AC Nielsen Index Prime Study

Summit Media claimed 8 of the top ten spots in A.C. Nielsen's Media Index Prime Study of Metro Manila's affluent customers.
 
The survey singled out the ABC1 population living in guarded communities like Acropolis, Green Meadows, Valle Verde, Ayala Alabang and Greenhills among others. 
 
They interviewed 500 people--250 respondents from the AB category and 250 from the C1 category.  The study covered the age group 12 and above.  The size of the universe is 912,000.
 
The top magazines for the ABC1 were:
1. FHM 27.8%  (Summit)
2.  Cosmopolitan Philippines 23.5% (Summit)
3.  Good Housekeeping 17.3% (Summit)
4.  YES 14.2% (Summit)
5.  Metro 13.8%
6.  Candy 12% (Summit)
7.  Men's Health 9.5% (Summit)
8. T3 9.1% (Summit )
9.  Entrepreneur 9.0% (Summit)
10.  Maxim 8.9%
 
The study also found that 80% of all ABC1 respondents had read a magazine in the past month.  This is the second survey targetted at affluent readers that placed Summit's titles on top.  The first survey by Synovate concluded that Summit's titles FHM, Cosmopolitan, Good Housekeeping, YES, and Candy were also among the country's top magazines for the affluent.

Summit Media is the leading magazine publisher in the Philippines.  For more information, please email aurora.Mangubat@summitmedia.com.ph

Summit Media launches Philippine edition of Town & Country

For the past 160 years, a magazine has been promoting all the things that last: good manners, good sense, and good fun. As the oldest continuously published lifestyle magazine in America, Town & Country is the only title that has taken a holistic approach to luxury, giving its readers the highest level of quality, style, experience and integrity.

This September, Summit Media is proud to bring this holistic approach to luxury to Philippine shores with Town & Country Philippines, the first foreign edition of Town & Country. “The Philippines has enough of an affluent population to make the magazine a success,” says Thomas Wolf, senior vice president for Hearst Magazines International. “Hearst also has a great partner in Summit Media, and we trust them to put out a magazine that would represent the Town & Country brand the right way.”

Summit Media is responsible for bringing in the local editions of Hearst Publications’ Seventeen, Cosmopolitan, and Good Housekeeping. It has also brought a local flavor to international titles FHM, Top Gear, Marie Claire, and Men’s Health.

Town & Country Philippines promises to be a magazine dedicated to featuring not only the best that money can buy, but more importantly, the best that human beings can achieve. The Philippine edition of Town & Country is spearheaded by Monique Villonco as editor and Mia Borromeo as editor-at-large.

Town & Country Philippines is now available in newsstands at P150 per copy.

Real Living launches Real Living Space!

Ranging from food to fashion to even celebrity news, websites and online blogs have growing communities of loyal viewers who are passionate and eager for a regular feed of their shared interests!

Targeting the growing online communities of home design and style enthusiasts, Real Living, the country’s best selling home magazine, launches its official blog, Real Living Space (www.realliving.com.ph). The site offers regular information on cool home finds, design news, Real Living magazine updates, and a lot of useful ideas—all straight from the Real Living team.  A style update on your living space is now just a mouse click away!

Get real design tips and real décor ideas from Real Living Space!

SHOPCRAZY Blog Fast Becoming Indispensable Vehicle to Promote Shopping News

www.ShopCrazy.com.ph is an influential shopping blog under Female Network that currently has a base of almost 13,000 hardcore shopping aficionados. It covers the latest products and services coming out in Metro Manila in a variety of categories (fashion, beauty, home, gadgets, food, lifestyle services, and kids). The dramatic growth in ShopCrazy's traffic recently caught the attention of two prominent fashion websites in the US, www.kristopherdukes.com and www.delight.com. ShopCrazy was featured in these two sites and is fast becoming an indispensable tool for shop owners, entrepreneurs, and mall managers to announce sales and new product offerings.

For more inquiries, please contact Chrissy Icamina at christine.icamina@summitmedia.com.ph